Edouard Pecher

Info

System of Oppositions
The final outcome of my project took form as an Identity guideline. The guidelines guided the reader through the creative processes of the creation of a logo and the stationary for the Kaai Theater. The entire system is based on oppositions in terms of open or enclosed areas, direction, size, texture and placement. Strict rules enabled the creation of a graphic identity that is not recognised by a mark, but for its graphic style.